Dr Loubna Refass — Identity & print
Consistent medical stationery, from the practice to the waiting room.
- Client
- Cabinet du Dr Refass-Buret
- Industry
- Ophthalmology & oculoplastics
- Year
- 2022–2025
- Country
- Morocco · Rabat

6
printed items
40×40
forex panels (cm)
A purple-and-grey identity built around an “LR” monogram, applied to the ophthalmology practice's materials: business cards, prescription pads, envelopes, folders, information panels and a roll-up banner.
01The challenge
Give the practice a professional, reassuring image, recognizable on every document handed to patients, and inform the waiting room without cluttering it.
02Our solution
An LR watermark monogram, a deep purple and grey palette and a clear layout for specialties and contact details — applied to two-sided business cards, prescription pads, envelopes and window folders, “Did you know?” forex panels and a roll-up banner for the waiting room.
03The outcome
Deliverables: business cards, prescription pads, envelopes, window folders, 40×40 forex panels and a roll-up banner.
Features
What we built
Business cards
Two-sided, with specialties, contact details and a location QR code.
Prescription pads
Prescription pads carrying the practice's monogram.
Envelopes & folders
Envelopes and large window folders.
Waiting room
40×40 “Did you know?” forex panels and a treatments roll-up.
Tech stack
- Adobe Illustrator
- Adobe Photoshop
Print & branding
The printed pieces
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